Reporting and management
Custom sales report
A report of opportunities by sales rep and by month.
- A relevant, custom report
- Well-chosen filters and groupings
- A matching dashboard
See the details
- Initial problem
- Sales management wants to know which opportunities have stalled. Everyone keeps their own list in a spreadsheet.
- Diagnosis
- Salesforce fills in the Last Activity field, but no report uses it. Closed opportunities clutter the existing views.
- Solution
- A report of open opportunities, filtered on Last Activity older than 30 days, grouped by sales rep, with a Monday-morning subscription.
- Steps
- Report type and filters chosen with the sales director
- Report built, then checked against three known opportunities
- Weekly Monday email subscription, folder access checked
- Expected result
- Each rep gets their follow-up list, and management sees the total per team.